MyCalicut, a community triggered hyperlocal marketplace
empowering local merchants of Kozhikode.
The project began mid of 2020 and could on board
hundreds of local stores and attained thousands of
customer app installs within a short span of time and still
counting, using the platform people order online from
their neighborhood stores and delivery is prompted by
store resources. MyCalicut support local merchants
through its experiential ecommerce solutions that provide
an enriched online shopping avenue to their customers
coupled with flexible delivery fulfillment from their
Kozhikode was known for its trade legacy, taking it forward, MyCalicut
visualized the opportunity to provide a supporting hand to the traditional
traders here, with a community based marketplace solution. Where all
stores of Calicut can sell online. Customers who depend their
neighborhood stores for grocery shopping and daily needs can experience
the convenience of ordering online. The respective shops who receive
orders from its surrounding neighborhoods will perform delivery with
their own delivery vehicle and delivery boy.
The mission targeted to provide a helping hand to traditional unorganized
set of struggling merchants. Most of them are family owned businesses,
more over inherited from their ancestors, unless supported by younger
generation from the family these businesses are fully run by elder
generation. Who may not be proficient in modern technology and it’s
opportunities. This caused a great struggle for the developers to keep the
solution simplest even it need to accommodate multiple types of
businesses, more over this has both services and product stores.
A brilliant architecture that combines different entities
and stake holders together on a robust platform.
A crowd pulling deals and offers section, which enlists
all offers, season sales, best deals in town, killing
appearance, Intuitive navigation, compelling product
display, quick re-ordering, rich management
dashboard to prompt and fast decision making, Realtime communication between stores and
Quick re-ordering are few highlights.