Project Timeline



65 Days


5 Members

Solution Modules

  • Website, Admin panel,Android & iOS Customer App, Store Admin App,Delivery Agent App


Laravel, Flutter, NativeScript, Angular & Mysql

Project Type

On-Demand Food & Grocery Marketplace


Food & grocery


Qdely, On-demand grocery ordering platform.

Qdely is a comprehensive on-demand grocery delivery app. Taking the entire grocery shopping to fingertips. The solution is available in multpile platforms to reach all range of target customers living in Qatar.


Business Challenge

The client wanted to offer a compelling shopping experience to their customers across Qatar. The target audience are family, expats, households and HNI so the design need to be versatile and attractive as they are coming from different walks of life.

Since there multiple options for customers, bringing the best design that keeps customers coming back for buying grocery was the challenge we face at designing stage. It must be equally appealing to all set of target audience and that should create a sense of loyalty among the website visitors.

We started keeping in mind that every customer journey is different, expectations vary, buying capacity and spending amount will be totally different, so the solution must be versatile.

What our client sought?

The client approached us for a solution which was already began and surpassed halfway by a different team.

It was challenging to complete the solution within the time and budget.

The solution was primarily focused on-demand grocery delivery, where making a difference in the offering would be a great challenge, to a target audience where mobile and internet penetration is at par with population.


We have recorded and proposed the best characteristics that can be incorporated into the application.

Intuitive navigation, attractive product display, quick re-ordering, rich management dashboard to prompt and fast decision making, Real-time communication with customers and delivery agents are few highlights. The solution simplify complex back end operations.

A robust platform is built to keep the solution scalable seamlessly and viable to integration with any new updates in the industry.

Design & Development Stage



Listening to the client, we got the idea which need to be brought into reality with expert understanding of the customer demography, geography, behavior and buying volume. We assessed the feasibility and viability with the insights available and started identifying the set of must have features and functions.

Designing and Development

We allocated resources based on root-level building. Design approach, technical consulting and platform architecture were finalized after assessing the market viability.


UI and UX Design

Considering buying behavior with referance to the daily needs, we finalized the UI and UX that is exactly in line with customer journey the target audience and business demand.

Development & Implementation

The target audience, industry insights and business nature were the prime considerations we had at this stage. We built it costomer centric, understanding the nature of business and forecasting the immediate scope of scalability and situation far ahead. It need to be viable at any of its stages of progress of the business. A long-term vision applied to keep the solution at par with the goals of the oragnisation.


Few Features

Personalized Product Suggestions
Compelling Product Presentation
Customizable Product
Coupons & Offers
SEO friendly
Real-Time Notification
Multiple Product Variants


Considering the business model and target customers we could bring out state of the art aesthetic design which contribute toward much higher conversion.
Real-time notification and communication between client and customer will impact positively while estimated delivery time increase transparency.
The solution got overwhelming response from managers and users for it’s simplest backend operations, bulk product edit and bulk uploads, which really eases their everyday work.