Integrate Your eCommerce Platform With Systems Like CRM, ERP, etc.


Integrating your eCommerce platform with systems like CRM, ERP, PIM, and payment systems is crucial for your eCommerce success. In order to succeed in the modern eCommerce world and offer an easy user experience, you must capture customer, product, and shipping information in real-time and relay it between systems.Tigabits eCommerce platform was built to handle the complexities of integration by automating manual processes for a more streamlined operation.

Major Integrations for eCommerce Platform

CRM
CRM integration refers to the process of connecting a customer relationship management (CRM) system with other business systems, applications, or software. A CRM system is used to manage customer interactions, sales activities, and marketing campaigns, among other things. However, when it operates in isolation, it can lead to data silos, limited collaboration, and inefficient processes. CRM integration helps organizations overcome these challenges by enabling different systems to communicate with each other, share data, and provide a more comprehensive view of customer interactions. It can be achieved through various methods such as APIs, middleware, and data warehousing.
CRM

Benefits of CRM integration

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    360-Degree Customer View
    Integrating CRM with eCommerce allows you to consolidate customer data from multiple touchpoints. This provides a comprehensive view of customer interactions, purchase history, preferences, and behavior. With this information, you can personalize marketing efforts and customer service, fostering stronger relationships.
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    Personalized Marketing
    By combining CRM data with eCommerce data, you can create highly targeted and personalized marketing campaigns. This leads to improved customer engagement, as you can tailor your offers and promotions to match individual customer interests and needs.
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    Enhanced Customer Service
    A CRM integration enables customer service representatives to access real-time order and interaction history. This information equips them to address customer inquiries more effectively, resulting in quicker issue resolution and improved customer satisfaction.
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    Upselling and Cross-selling Opportunities
    With insights from CRM data, you can identify upselling and cross-selling opportunities based on customers’ purchase histories and preferences. This can increase average order values and overall revenue.
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    Customer Segmentation
    Integration enables you to segment your customer base more effectively. This segmentation can be based on various criteria, such as demographics, purchase behavior, or engagement level. It helps in tailoring marketing strategies for different customer groups.
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    Data-Driven Insights
    Integrating CRM with eCommerce provides valuable insights into customer behavior, preferences, and trends. Analyzing this data can help you make informed business decisions and optimize your strategies.
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    Marketing Automation
    Integrating CRM with eCommerce enables marketing automation. You can set up triggers and workflows based on customer interactions, sending automated emails, offers, and follow-ups, which can save time and improve engagement.
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    Customer Loyalty Programs
    ntegration allows you to implement and manage loyalty programs more effectively. You can track customer participation, reward points, and redemptions, ultimately enhancing customer retention.
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    Multi-Channel Consistency
    If you sell through multiple channels (e.g., online store, physical store, social media), CRM integration ensures consistent customer data across these channels, providing a seamless experience.
ERP
ERP
ERP integration refers to the process of connecting different enterprise resource planning (ERP) systems or software to streamline business operations and increase efficiency. An ERP system is designed to manage various business functions such as finance, accounting, inventory, production, and human resources, among others. However, when different systems are used for these functions, it can lead to data silos and hinder communication and collaboration between departments. ERP integration helps organizations overcome these challenges by enabling the different systems to communicate with each other, share data, and provide a more comprehensive view of the organization's operations. It can be achieved through various methods such as APIs, middleware, and data warehousing.

Benefits of ERP integration

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    Centralized Data Management
    ERP integration allows you to centralize various business processes, including inventory management, order processing, accounting, human resources, and more. This centralization eliminates data silos, reduces redundancy, and ensures consistent and accurate data across your organization.
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    Efficient Order Fulfillment
    When your eCommerce platform is integrated with your ERP system, order processing becomes seamless. Orders placed on your eCommerce site are automatically synchronized with your ERP, leading to faster and more accurate order fulfillment
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    Real-time Inventory Management
    Integrating ERP with eCommerce provides real-time visibility into your inventory levels. This helps prevent overselling, stockouts, and backorders, ultimately improving customer satisfaction and operational efficiency.
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    Unified Customer Data
    Integrating customer data from eCommerce and other sources into your ERP system gives you a comprehensive view of each customer. This data can include purchase history, interactions, preferences, and more, enabling personalized customer service and marketing.
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    Accurate Financial Data
    ERP integration ensures that financial data related to eCommerce transactions is accurately recorded in your accounting system. This simplifies financial reporting, auditing, and tax compliance.
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    Streamlined Returns and Exchanges
    Returns and exchanges are managed more efficiently when your eCommerce system and ERP work together. This reduces customer friction and enhances the overall shopping experience.
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    Optimized Supply Chain
    ERP integration allows you to manage your supply chain more effectively by tracking demand, inventory levels, and production in real time. This helps in reducing lead times and optimizing procurement.
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    Data-driven Insights
    Integrating ERP and eCommerce data enables better analytics and reporting. You can gain insights into sales trends, customer behavior, inventory turnover, and other metrics, helping you make informed business decisions.
PIM
PIM integration refers to the process of connecting a product information management (PIM) system with other business systems, applications, or software. A PIM system is used to manage product data, such as product descriptions, specifications, and images, among other things. However, when it operates in isolation, it can lead to data silos, limited collaboration, and inefficient processes. PIM integration helps organizations overcome these challenges by enabling different systems to communicate with each other, share data, and provide a more comprehensive view of product data. It can be achieved through various methods such as APIs, middleware, and data warehousing.
PIM

Benefits of PIM integration

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    Centralized Product Data
    PIM integration centralizes all product-related information, such as descriptions, specifications, images, pricing, and attributes. This ensures consistent and accurate product data across all sales channels, minimizing discrepancies and confusion.
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    Improved Product Information Quality
    With PIM, you can maintain high-quality and standardized product data. This leads to accurate and detailed product listings, reducing customer inquiries and returns due to incorrect or incomplete information.
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    Efficient Catalog Management
    PIM integration simplifies the process of managing a large product catalog. You can easily add, update, or retire products across your eCommerce platform and other channels from a single source.
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    Multichannel Consistency
    If you sell products across various online marketplaces and platforms, PIM integration ensures that your product data remains consistent and up-to-date across all channels, maintaining your brand’s integrity.
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    Faster Time to Market
    With PIM integration, you can expedite the process of launching new products or making updates. Changes made in the PIM system are automatically reflected on your eCommerce site, reducing time-to-market.
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    Enriched Product Content
    PIM systems allow you to enrich product content with detailed descriptions, images, videos, user reviews, and other relevant information. This enhances the customer experience and helps shoppers make informed purchasing decisions.
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    Global Expansion
    If you operate in multiple regions or languages, PIM integration facilitates the translation and localization of product data, ensuring that your products resonate with diverse audiences.
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    Search Engine Optimization (SEO)
    Accurate and comprehensive product data is crucial for SEO. PIM integration ensures that your product pages are well-optimized and rank higher in search engine results.
Logistics
Logistics
Logistics integration refers to the process of connecting a company's logistics systems, such as transportation management systems (TMS), warehouse management systems (WMS), and order management systems (OMS), to streamline the movement of goods throughout the supply chain.

Benefits of logistics integration

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    Real-time Shipping Rates
    Integration with logistics providers allows customers to see accurate and real-time shipping rates during the checkout process. This transparency can prevent cart abandonment due to unexpected shipping costs.
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    Automated Shipping Label Generation
    Integration streamlines the process of generating shipping labels and tracking numbers. When an order is placed, the system can automatically create labels, saving time and reducing manual errors.
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    Faster Order Processing
    Integration enables the automatic transfer of order information to the logistics provider. This reduces the need for manual data entry and speeds up the order fulfillment process.
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    Order Tracking
    Customers can track their orders directly from your eCommerce platform, improving the post-purchase experience. Integration provides real-time tracking updates, reducing customer inquiries about the order status.
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    Shipping Method Flexibility
    Integration with multiple logistics providers offers customers a choice of shipping methods, such as standard, expedited, or same-day delivery, enhancing their shopping experience.
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    Address Validation
    Integration can include address validation tools, reducing shipping errors caused by incorrect or incomplete addresses. This minimizes the chances of delayed deliveries and returns.
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    Customer Notifications
    Automated shipping notifications can be triggered through integration, keeping customers informed about their order’s status and estimated delivery date.
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    Returns and Exchanges
    Integration can facilitate the process of returns and exchanges by providing customers with pre-generated shipping labels and return instructions. This improves the overall customer experience
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    Custom Shipping Rules
    Integration allows you to set up custom shipping rules based on factors like location, order value, or customer type. This enables you to offer tailored shipping options to different customer segments.
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    Enhanced Customer Trust
    Reliable and efficient shipping processes build customer trust and loyalty. Integration helps ensure that customers receive their orders on time and as expected.
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