Project Timeline
Time
52 Days
Team
3 Members
Solution Modules
- Website
- Admin panel
Technology
Laravel, Angular & Mysql
Project Type
Online fashion store
Industry
Modest fashion
Introduction
Emenark, a leading modest fashion brand, focused
in providing designer dresses for woman who
strive to appear trendy though modest in their
fashion attire. The business emerged meeting
orders generated through social media. Initially
they were manually operating their order
processing, dispatching and delivery.
Business Challenge
The brand overlooked the market gap among
woman customers who wanted to be modest and
fashionable simultaneously. The brand wanted to
increase revenue, reduce operating expense, and
reach wider geographies with a sophisticated
shopping experience with simplified back end
operations.
Solution
Offer a virtual touch and feel like experience of the
fashion they sell, generate more repeated orders with
personalized product suggestions and attract new
customers with compelling product image and video.
Streamlining back end order accepting, processing
and operations with real time notifications,
integrating multiple payment options, offering
insightful management dashboard enabling quick
access to fast moving products, revenue projections,
new customers acquired and sale on deals.
What Our Client Sought?
Our client wanted to develop a fashion store online with compelling product presentation, quick navigation and purchase volume based offers that impact conversion.
Time constraint
As the client wanted an impactful solution that attracts
customers within few days product delivery without compromising on the quality
was a real challenge for our team.
Scalability
The solution scalability was the shared interest between us and client.
Enhancing with latest integration was a nonstop process as client wanted to keep
the solution enriched with every features available in the market.
Design First
Being in the apparel industry, the solution not only aesthetically
appealing but also must excite customers as the target audience belongs to the
kind who is over exposed to fashion, fad and trends.
Integrating diverse customer features
The client and we were passionate to
incorporate every possible digital means to convert every prospect.
Design & Development Stage
Scoping the Idea
We had a scoping session to draw inferences on the project, that articulates all features, functions, processes, customer buying stages and the overall design specifications
Prototyping & Analysis
We then moved to the pre-engineering phase, with allocation of the resources, we discuss the root-level building, detailed preview, design approach, technical consulting and platform architecture.
UI and UX Design
Analyzing buying nature that is observed in modest fashion, we finalized the UI and UX that is exactly in line with customer journey the target audience and business demand.
Development & Implementation
Our expert engineers moved to production stage, later which is rigorously tested for every cases, then staged online for the final launch. At every stage client was informed about the updates and change requests and suggestions were considered. Client and staff were trained on performing day today tasks in the solution.
Final Launch
Our specialists launched the solution after all of the tastings has been done and after gradual quality assurance, guaranteeing the passage of the fickle acceptance process and the online store requirements.
