Case Study

Orderies

On-demand ordering platform for supermarket and restaurant chains operating in different parts of UAE

Project Timeline

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Time

65 Days
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Team

5 Members
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Solution Modules

  • Website, Admin panel,Android & iOS Customer App, Store Admin App,Delivery Agent App
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Technology

Laravel, Flutter, NativeScript, Angular & Mysql
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Project Type

On-Demand Food & Grocery Marketplace
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Industry

Food & grocery

Introduction

A grocery and restaurant business group with multiple stores across UAE, when the business was disrupted by Covid and there was a visible customer shift towards on line, it was decided to tap the ongoing demand for online ordering of food and groceries.

Business Challenge

Technology driven customer shift towards online ordering impacted retail sectors across the globe, which changed customer expectations and buying behavior, resulting a massive change in retailing.

The client wanted the solution to offer a promising online shopping experience, and leverage the online shopping experience with brand image of the supermarkets and restaurant chain they already have.

The platform should have an ecommerce architecture which should give importance to stores and customer experience.

Solution

The solution is a blend of services from restaurants and supermarkets. It is online and local simultaneously. Thus we choose to go hyperlocal in nature.

Our team has built architecture and user interface in order to easily and conveniently add items to the menu portion.

Rich management dashboard for prompt and fast decision making, Real-time communication between restaurants and supermarkets with customers and delivery agents. Quick reordering, store based product listing and independent store admin are few highlights of the solution.

We used the best possible tech stack for the application, which resulted in a robust, reliable & future proof set of apps.

What Our Client Sought?

  • Client wanted to bring their supermarket and restaurant chains into online, with out loosing the store identity and brand name.
  • Hyperlocal & On-Demand: Product presentation, store listing are in the nature of a hyperlocal, mean time we need to give importance to customer’s urge as the solution focuses on food and grocery.
  • Keeping hyperlocal and on-demand simultaneously was challenge for us as we need to keep the customer journey quick and prompt till completing payment.

Design & Development Stage

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Strategy & Planning

This is the stage where we did the basic planning and strategizing of the solution. All the way from conceptualizing till finalizing the required set of features and functions in the solution.

Designing & Wire framing

At this pre-engineering phase we allocated resources based on root-level building. Design approach, technical consulting and platform architectures were finalized after assessing the market viability. Scalability and customization was the main factors considered to keep the solution future proof.

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UI and UX Design

Analyzing buying behavior focusing on the daily needs and foods, we finalized the UI and UX that is exactly in line with customer journey the target audience and business demand.

Development & Implementation

Our expert engineers moved to production stage, later which is rigorously tested for every cases, then staged online for the final launch. At every stage client was informed about the updates and change requests and suggestions were considered. Client and staff were trained on performing day today tasks in the solution.

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Few Features

Personalized Product Suggestions
Compelling Product Presentation
Customizable Product
Tags
Coupons & Offers
SEO friendly
Delivery Integration
Real-Time Notification
Multiple Product Variants
Store Based Product listing

Impact

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The solution got an enthralling support from customers and stake holders.
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The combination of food and grocery ecommerce with route optimized delivery app helps to reduce delivery cost by 30%.
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Simplified back end operation, insightful management dashboard, time calculated delivery are few features widely appreciated by management and staff.

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