Project Timeline
Time
115 Days
Team
5 Members
Solution Modules
- Website,Admin panel, Android & iOS Customer App,Store Admin App, Delivery Agent App
Technology
Laravel, Flutter, NativeScript, Angular & Mysql
Project Type
Hyperlocal Marketplace
Industry
Retail
Introduction
MyCalicut, a community triggered Hyperlocal marketplace
empowering local merchants of Kozhikode.
The project began mid of 2020 and could on board
hundreds of local stores and attained thousands of
customer app installs within a short span of time and still
counting, using the platform people order online from
their neighborhood stores and delivery is prompted by
store resources. MyCalicut support local merchants
through its experiential ecommerce solutions that provide
an enriched online shopping avenue to their customers
coupled with flexible delivery fulfillment from their
neighborhood stores.
Business Challenge
Kozhikode was known for its trade legacy, taking it forward, MyCalicut
visualized the opportunity to provide a supporting hand to the traditional
traders here, with a community based marketplace solution. Where all
stores of Calicut can sell online. Customers who depend their
neighborhood stores for grocery shopping and daily needs can experience
the convenience of ordering online. The respective shops who receive
orders from its surrounding neighborhoods will perform delivery with
their own delivery vehicle and delivery boy.
The mission targeted to provide a helping hand to traditional unorganized
set of struggling merchants. Most of them are family owned businesses,
more over inherited from their ancestors, unless supported by younger
generation from the family these businesses are fully run by elder
generation. Who may not be proficient in modern technology and it’s
opportunities. This caused a great struggle for the developers to keep the
solution simplest even it need to accommodate multiple types of
businesses, more over this has both services and product stores.
Solution
A brilliant architecture that combines different entities
and stake holders together on a robust platform.
A crowd pulling deals and offers section, which enlists
all offers, season sales, best deals in town, killing
appearance, Intuitive navigation, compelling product
display, quick re-ordering, rich management
dashboard to prompt and fast decision making, Realtime communication between stores and
customers,
Quick re-ordering are few highlights.
Challenges in the making
- The solution targets customers who depend their close neighborhood stores. So the store listing need to be localized. Where the products need to be globalized as they search for both store and products.
- Being hyperlocal, being in Kozhikode, the land known for its trade legacy, the solution need not only be focusing retailers, since there are many businesses focusing wholesale division, clubbing both in single solution was a challenge.
- MyCalicut aimed to provide a digital version of Calicut, which consist of businesses handling services and products. Customer journey need not be same for products and customers.
- Technically MyCalicut brings multiple ends different elements and combines within a single robust architecture. Wholesale and retail, Stores, products and services, business types, branches, delivery, vendors.
Design & Development Stage
Beginning
Articulating the customer behavior in buying daily needs, shopping from the neighborhood stores, we listed the scope of traditional merchants and finalized the set of features and functions. Meeting local merchants and identifying their day to day operations helped us bring out the best suite solution that fits in to the needs of local buyers and sellers.
Designing and Development
Standardizing the common practices was the primary concern when developing the solution for a wide varieties of business types. The development process succeeded considering the practices people follow when ordering daily needs, high value goods and services in a single platform.
UI and UX Design
Since the solution has room for both daily needs and high value goods, service and products, wholesale and retail - combining different category of customer journey was prime consideration in finalizing the UI & UX, fitting the best suite was the vision accomplished.
